By now you’ve heard of that Twitter has been growing at a phenomenal pace, and that most businesses all over the world actively use to drive new customers to their products and services.
Twitter is a micro blogging platform and is one of the largest social media websites in the world and has over 300 million users. Social networking has also exceeded email as the number one online activity!
So what does this mean for you and your business?
If you’re not capitalizing on Twitter as a source of traffic, you’ll be leaving tons of money on the table and letting your competitors get your customers instead of you.
Traffic has always been the forefront of any successful business. Without traffic, you won’t get many leads, which you can milk, profits from.
If you currently run an online business then you will know first hand how difficult it is to draw a steady stream of visitors to your website.
In this article:
- You’ll be given the basics of using twitter to make massive traffic for your website
- You’ll learn how to use Twitter to create hype and explode your business potential
- Also, you’ll learn to avoid the common twitter mistakes people make!
Introduction To Twitter And Social Media
Twitter is the largest micro-blogging platform that allows people so send short messages or “tweets” to their followers in real time. With Twitter, the spread of information has become much faster and local businesses stand a lot to gain from tapping into this phenomenon.
Twitter is a Social Media Marketing tool, which businesses can tap into immediately. Gone are the days of cold hard advertising. Statistics show that products that are referred to others by friends sell much easier.
Twitter eases social sharing via tweets and huge hype can be built around launches via trending topics using the “#” tag.
Twitter has an increasingly growing user base and has currently millions of users. This can potentially be a huge source of traffic for your business.
The social media phenomenon is one of those exploding trends which needs to be tapped into by businesses, big or small to reach a larger pool of customers.
Basics Of Twitter Marketing …Getting Started
Like any business, you must have a clear game plan or marketing plan or you may find yourself spending plenty of precious time using Twitter but
seeing few results. Remember you are using Twitter for marketing and not a casual tool, so you can’t afford to be distracted.
Think of specific keywords in selecting your Twitter username. Keep it easy to remember and spell. Use your own name or the name of your business for branding. Also, don’t forget to use keywords relating to you business in your short bio. People will often find others on Twitter by searching keywords in Twitter Search.
When your account is set up be sure to start tweeting (status updating) right away. Don’t be picky or too self-conscious. Just start sharing. It’s important that you have some updates on your Twitter page before others see it.
Remember, content is king. Tweet links to your videos, articles, blog posts, audios, or anything else interesting to your target niche market.
Once you have a following be sure to keep them engaged by posting content regularly.
You can post to Twitter via mobile, instant messaging, Facebook,, Blogger, TypePad, and WordPress so new tweets can happen even when you are on the go.
Building Your Twitter Page
The first thing you must do is get an account at Twitter.com and setup your profile page ASAP. Use a custom twitter background featuring your business instead of the default templates. On your profile page, put up a quirky description about yourself or your business that gets people curious about you. For ideas and inspiration, look at how other businesses in your niche, as well as global companies introduce themselves.
For your custom twitter background, choose your desired image and also display your business logo, website/blog URL, Facebook fan page URL and email so that people can contact you easily.
Try not to put your images too far to the side of the page, as certain browsers with different resolutions will cause the details to be hidden.
Don’t put it too centre either because the tweet box will block it!
Use a clean, simple design so that people who visit your twitter page can have an enjoyable experience.
Once you’ve got your Twitter page up and running, it is time to start getting followers!
How To Get More Twitter Followers
In the beginning of your Twitter campaign you can click “find people” and via Gmail, Yahoo, or AOL you can find friends who already use Twitter.
Find and follow the leaders in your niche by scouring the many Twitter user directories. Be prepared to spend time observing these leaders and the various social orders within the user base.
These observations will help you to find the ones who are active in your niche.
Pay particular attention to these trendsetters/influencers. Befriend as many of your competitors as possible, and don’t forget the small guy, as they tend to be quicker to repost your messages. These relationships should be nurtured over time and a few may well lead to some kind of joint ventures in the future.
Another simpler way of getting followers fast is simply promoting your Twitter on your blog, Facebook fan page or email lists of people who are already following you. Tell them that they can get the latest updates and news (as well as special offers) by following your Twitter.
In short, join the conversation and get involved in your community!
That is the fastest way to build a huge following.
The Twitter Marketing Strategy
Every business needs a marketing strategy. Here are some simple twitter marketing strategies you can immediately learn and apply to your business to start growing it immediately:
Who do you want to reach on Twitter? Be specific and limit your scope to the demographic you really need – Don’t try and reach everybody.
Look up at least 10 of your customers on Twitter (a quick name search on Google can turned up their Twitter profiles). Once you’ve found some, look at who they’re following and who they talk to. These people could also become part of your audience. See how they describe themselves and the keywords they use.
The goal here is not to find everyone you’d like to interact with (that would probably be next to impossible), but to find people who might fit into your audience. Try to lookout for important people in your audience.
Understand their language- you need to understand how your audience talks, what they like, and what they share. Look up what people are saying about your company. Are they saying good things or bad things? Are they asking for advice about what product or company to choose or are they giving feedback?
Do the same for your competitors. Note if your competitors are jumping in or influencing any of these conversations.
Notice the tone your niche is using. Are they generally formal or informal? This will be very different depending on the companies you are tracking and the people you attract. It’s always good to match the tone of your audience.
Also, look at what your audience shares and retweets. What kinds of links and articles do they like? What kinds of terms and ideas get them excited or annoyed?
Finally, don’t forget to set a goal and track your progress. Determine what you want to achieve within your community and monitor your progress – it’s the sure-fire way to success!
Integrating Twitter With Other Websites
You can actually integrate Twitter with a variety of social platforms and your website to create buzz and a huge following.
One of these places is your blog. You can add a “Tweet This” plugin at the end of every blog posts so to ease the sharing of your great content with others. One good plugin to use is ShareThis which incorporates not just Twitter, but also Facebook, Emails, Digg, Reddit etc.
Besides that, you can add a “Follow Me On Twitter” button on the side bar of your blog so you can get more followers. Vice-versa, you can tweet followers.
What about Facebook? If you got a Fan page budding with fans, you can encourage them to add you on Twitter. You can also install an app where your Facebook content automatically gets tweeted so that you can lead your Twitter followers to your Facebook fan page and vice versa – Isn’t technology wonderful?
One more thing worthy to mention, is using your Twitter account as your signature wherever you go – Name cards, forums, commenting on
blogs – All these are places where you can build a following and get more customers. Start doing it as soon as possible.
Advanced Twitter Tricks
Here are some advanced twitter tricks you can learn and apply immediately:
- Tweet 125 characters instead of 140: Although you can now tweet more than 140 characters, the whole purpose of Twitter is the short messages. Shorten your tweets to 125 (or shorter if you can) to encourage easy re-tweets and added comments.
- Try Friendfeed for finding tweets- Friendfeed is a very good resource for searching for old tweets. Twitter Search only goes back a few weeks, but Friendfeed allows you to search back much older tweets.
- Use Groups to organize your Twitter: Even when you are following a large number of twitter users, you really pay close attention to only a sum of their tweets. By creating groups in your Twitter client, you have a column for those tweets that are really important.
- Don’t Use “& “ in Your Twitter Profile: For some reason, the “&” symbol doesn’t get along well with Twitter and won’t be displayed properly.
Twitter Mistakes To Avoid
Twitter can be a great way to get more followers. That is if you do things correctly. It is so easy to get things wrong, which could harm your brand and undo all of your hard work.
- Ranting or nonsense posts on your business Twitter account
- Randomly following twitter users just to increase one’s number of followers.
- Be inactive after you’ve garnered a following.
- Don’t ever brag too much and provide zero value.
- Do not expect to be re-tweeted if you do not re-tweet in return.
- Do not take your followers for granted.
- Spamming is a huge no-no (but you already know that, right?)
- Using default avatars such as the egg.
- Do not EVER use generic backgrounds.
- Don’t use Twitter to stalk or harm others.
In short, stay away from these Twitter mistakes and you’ll be on the pathway to twitter success! Remember to treat others how you would like to be treated yourself. Which in this case means constantly striving to give quality content.
Making a Success of Your Campaign
Twitter can help your business grow in terms of building rapport with your audience, increasing your customer base, and helping the spread of information to your market at a faster pace.
Rome wasn’t built in a day, the same way building a strong twitter following doesn’t happen in an instant. However, if you practice these twitter marketing methods, it is 100% that you will be soon bringing in streams of steady traffic into your business.
The best way for success in twitter marketing is by eliminating what fails to work and trying new stuff to see what really works.
Once you have found what works best for your business, replicate and multiply your efforts and in no time you’ve built yourself a solid business empire streaming with thousands of followers.
Alternatively, if you want an expert to run your Twitter marketing as well as your other social media campaigns, then we can help, just as we do for lots of other local businesses. Contact us today to find out how.