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The Badge Of Shame – Google’s new Speed Update Puts Local Businesses Websites at Risk!

Yes.. Google will start labeling websites with “badge of shame.” Let’s pretend a customer tries to visit your website. Imagine while they’re sitting on their iPhone trying to view your site… A warning pops up from Google asking if they’re sure they want to visit your site? …It may sound crazy, but that’s EXACTLY what Google’s new update is going to do! This past July Google quietly rolled out what they call their ‘Speed Update.’ This effects any business looking to show up in Google’s mobile search results. Not only that .. Google is experimenting with a ‘badge of shame’ for websites that load slowly in Chrome. “In the future, Chrome may identify sites that typically load fast or slow for users with clear badging,” explains a blog post from the Chrome team. According to Google’s own data 40% of searches contain ‘Local Intent,’ so this new update has huge potential to…    read more 

New Site Kit WordPress Plugin by Google Out of Beta

November 4, 2019|

Google has released version 1.0 of its Site Kit plugin for WordPress, which means its officially out of beta after 6 months. In the time since the developer preview of Site Kit was released, Google says it drastically simplified the setup, fixed bugs, and polished the main user flows. Site Kit allows WordPress users to access data from Google products right from their site’s dashboard. The plugin aggregates data from Google Search Console, Google Analytics, PageSpeed Insights, and AdSense. With Site Kit there’s no additional code editing required, which makes it easy to set up products like Google Analytics for those without any developer experience. Anyone can install Site Kit, but Google emphasizes that it’s especially useful for professionals who work on sites for clients. The reasons why include: Clients and other teams can easily access data from Google products by logging into the WordPress dashboard. Clients will see performance states and…    read more 

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