If you’ve never heard of SEO, it can sound like a scam but we’ll break it down and show it that it’s one of the most powerful marketing options for travel companies. The Internet has had a profound effect on the way that people communicate and interact with each other. The changes have also had a dramatic influence on the business world by altering the way that consumers shop for products. Until about ten years ago, companies reached out to consumers through trade shows, print advertising and other traditional marketing methods. Times have changed. Today, people start their shopping experience by looking on the Internet. As of 2016, over 90% of consumers start their purchasing decision by searching online. Roughly 70% of those users head to Google first to search. Your prospective customers are no different. If they want information about your destination, will EXPECT to find you in the…    read more