The success in social media marketing comes from building strong and long-lasting relationships with customers over many months and years and giving them the type of content that they will want to share with their family, friends and colleagues. This approach will help you to attract and keep loyal customers and connections, and get them to sell your business for you, not the other way around. While this approach is a world away from the way that most traditional marketing works, this open, two-way communication is now what billions of consumers around the world expect from the businesses and brands to whom they invest time and money. This is especially important for travel businesses as much of the marketing is visual. This article will help you make get the most from your social media marketing with a ten-step process for creating a successful marketing plan.  Determine Your Goals Determining the…    read more