Twitter, Facebook, LinkedIn, Instagram, Pinterest…and the list goes on. Business owners now have so many ways to reach out to new and potential clients, especially within the travel niche.  Online marketing, and in particular social media, is all about building a platform of loyal followers who are excited about listening to your message and hopefully buying from you. However, once you have your social media sites set up it is important to resist the urge to talk about yourself and your business all of the time. You have all of these followers who are waiting to hear from you, so why is it so important to listen as well as talk? The answer is easy: If you stop talking and start listening, you can turn your activity on social media into a lean, mean, customer-relationship machine. Here are some of our essential tips to show you why it is so…    read more