Your website is about more than displaying your products. Adding an active blog establishes that you want a deeper dialogue with your customers. If you are currently developing a new website for your business or are thinking about updating your existing site then make sure that you don’t forget to build a blog into your marketing plan. As well as being a very powerful way to help visitors to discover your website, it’s great at helping to build trust, and it makes keeping in touch with customers much easier. We list 28 benefits showing why your travel business needs a blog: It helps your site to be found in Google Getting found in Google is a top priority for all online businesses. Having an active, relevant blog can provide a powerful impact on your search engine ranking. New blog posts being placed on your website make Google happy in its…    read more