Retargeting is all the rage right now, especially since so many ad platforms make it possible. But a lot of people scratch their heads and ask, “Just what is retargeting, anyway?” You can get the answer to that question and how retargeting benefits you by checking out the retargeting FAQ below… What is Retargeting? Have you ever felt like a product was “stalking” you as you travelled the web? That’s retargeting. Basically, retargeting refers to showing a warm audience the same product or ad that they’ve already seen. Let me give you an example, one that’s probably happened to you… You go to British Airways and check flight prices. Then you go to Facebook to catch up with your friends. Low and behold, there is an ad for British Airways in Facebook’s sidebar. Then maybe you travel to your favorite news site to catch the headlines. Ta-da, there is another…    read more