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Local SEO

Local SEO Tips

January 24, 2018 |

Have you ever searched for a local business or shop online? You are not alone, there are plenty of others out there looking closer to home for what they want. Appearing for these queries requires local search optimization, and it’s vitally important to the success of your business. Location, Location, Location It doesn’t matter where you’re based, you need to be found in the search engines if people are searching for products and services in your area. Even though the global village is getting bigger, many people still want the convenience of getting their goods and services locally. Being Found by on Local Google Searches For most local searches, Google now shows map listings with (usually) at least 3 businesses listed. Obviously, placement in this list is highly coveted and the strategies that I use to rank businesses well in local results are the subject of this article. Take Ownership…    read more 

How Retargeting Workings

Capturing Lost Visitors With ReTargeting Ads

December 18, 2017 |

Retargeting is all the rage right now, especially since so many ad platforms make it possible. But a lot of people scratch their heads and ask, “Just what is retargeting, anyway?” You can get the answer to that question and how retargeting benefits you by checking out the retargeting FAQ below… What is Retargeting? Have you ever felt like a product was “stalking” you as you travelled the web? That’s retargeting. Basically, retargeting refers to showing a warm audience the same product or ad that they’ve already seen. Let me give you an example, one that’s probably happened to you… You go to British Airways and check flight prices. Then you go to Facebook to catch up with your friends. Low and behold, there is an ad for British Airways in Facebook’s sidebar. Then maybe you travel to your favorite news site to catch the headlines. Ta-da, there is another…    read more 

SEO

Getting Started With SEO

October 25, 2017 |

Traffic is vital for any successful travel companies as over 90% of consumers use the internet to research their next purchase. The problem is that for many new companies, they lack the financial budget and technical know-how to generate tons of traffic. This article will show how you can a method called SEO (Search Engine Optimisation) marketing to generate lots of free traffic to your website. Introduction To SEO SEO is a method of generating traffic for your online business. One of the good things about SEO marketing as it has the ability of creating passive traffic. Which means, you’ll be getting traffic without having to actively be there. This is an excellent option for most businesses, especially for those who are on a shoestring budget. The essence of SEO marketing is that traffic generation relies on the optimization of web content to draw free traffic through search engines such…    read more 

Mobile Friendly

Is Your Website Mobile Friendly?

October 25, 2017 |

People go online and visit websites to learn more about businesses, brands, products and services and to make quick and easy online purchases. If you don’t have a website, you are in a real danger of going out of business. The only exception to the rule is if: 1. you don’t depend on your website to stay in business, or 2. you have no competitors. If any of those reasons apply to you, then you are okay and can carry as normal. However, if your business does need an online presence and you do have competitors, getting a responsive website should be your number one marketing goal. Why your business needs a responsive website: If the term ‘responsive web design’ is new to you, don’t feel bad. You are by no means alone. Responsive web design is simply a website that adjusts gracefully to fit on desktop, tablet, and smartphone….    read more 

Video Marketing

Video Marketing

August 17, 2017 |

It’s no secret that video content is really popular online right now. Just look at your Facebook feed, and you’ll see it filling up with videos. Or take a look at YouTube, where an hour of video is uploaded to the site every second of the day. Of course a lot of these videos are about funny cats and all those other topics we love to pass around to our friends. But take a closer look, and you’ll find that many of the videos you enjoy — including those funny animal videos – are actually promotional videos. See those links at the end? Yep, that’s because the video wasn’t created solely for your entertainment. It was created because the video marketer wanted you to take some specific action when you finished watching the video. Here’s the good news… Video marketing is no longer reserved for those with five-figure production budgets…    read more 

Viral Marketing

The Power Of Creating Viral Content

July 13, 2017 |

Have you ever visited a restaurant or seen a movie because your friend recommended it? We all have, which proves that word of mouth is an extremely powerful marketing tool. The Internet has made word of mouth marketing extremely easy, giving the ability for advertising campaigns to go global within a matter of hours. Viral marketing will help any business to be able to reach a wide audience in a fraction of the time and cost. Viral marketing has allowed small businesses and corporate giants to reach a wide target audience faster than ever, and if you don’t tap into this online marketing phenomenon, you’ll be missing out and leaving tons of money on the table. Let’s talk about some of the important aspects of viral marketing immediately! Introduction To Viral Marketing Viral Marketing is a term that has existed since the start of the web 2.0 era. It is…    read more 

Instagram

Growing Your Business With Instagram

May 25, 2017 |

Standing out from the crowd on Instagram is essential. We share our top tips to help your business to attract thousands of followers and build your brand to gain more customers on this very successful social media network. Instagram is one of the biggest success stories of recent times and it’s one of the best apps for creating and sharing artistic photos. If you are not familiar with Instagram let us first explain what it is and how you can use it to promote your business. Instagram….What is it? If you like taking pictures on your smartphone then you are not alone. Most of us have smartphones these days, so that is good news when it comes to sharing your photos with the world. Instagram is a service that enables you to apply a digital filter or effect to photos taken on your mobile device, and upload them on the…    read more 

Instagram

How To Use Instagram Ads

April 22, 2017 |

Instagram popular for food pictures and selfies is also a great platform for businesses. According to SproutSocial: “Since its launch in 2010, Instagram has racked up more than 400 million users, and more than half (59%) of them are on the platform daily—including 35% who visit several times a day. With so many people using the photo-sharing app, there’s a great chance that some of them are interested in your business. If you’re not happy with your current reach, Instagram ads might be your strategy’s missing link.” Some other mind blowing Instagram statistics: 75% of Instagram users are outside the US Over 60% of users log in daily, making it the second most engaged network after Facebook 30% of internet users are now on Instagram 90 percent of Instagram users are younger than 35 Over 40 billion photos have been shared Instagram clocks up 3.5 billion likes every day On an average…    read more 

Facebook Pages

Set Up Your Facebook Page The Easy Way

March 11, 2017 |

Facebook is the third most visited website in the world after Google and YouTube. On average, one billion users visit the site each and every month. That is one out of every seven people on the planet. And here’s what a lot of people don’t yet realize: Facebook is no longer just a website where people post pictures and talk about what they had for dinner…it has grown to be the most popular media website ever. In fact, many experts predict people will turn more and more to sites like Facebook to do ALL of their online business – everything from shopping to reading news to sharing videos with friends. Your customers are already there and are actively participating on Facebook. By setting up a Facebook Fan Page for your business, you are opening up a myriad of profitable marketing possibilities. There are very few marketing tools more beneficial for…    read more 

Social Media

Creating A Social Media Strategy

February 22, 2017 |

The success in social media marketing comes from building strong and long-lasting relationships with customers over many months and years and giving them the type of content that they will want to share with their family, friends and colleagues. This approach will help you to attract and keep loyal customers and connections, and get them to sell your business for you, not the other way around. While this approach is a world away from the way that most traditional marketing works, this open, two-way communication is now what billions of consumers around the world expect from the businesses and brands to whom they invest time and money. This is especially important for travel businesses as much of the marketing is visual. This article will help you make get the most from your social media marketing with a ten-step process for creating a successful marketing plan.  Determine Your Goals Determining the…    read more 

SSL Certificates

Sell Products Online? Don’t Get Penalized

February 22, 2017 |

This day has been coming for along time. Google has has been slowly raising the bar in what they determine to be a “quality” site including things like website speed, mobile website speed, length of domain registration and now website security. Here is what you need to know about SSL certificates and be trusted by your customers and Google. What Is An SSL Certificate? SSL stands for Secure Sockets Layer, and it is the security method that is used to protect sensitive data on your website like user passwords, credit card information, social security numbers and other important stuff that hackers might want.. SSL works by basically scrambling the important information so it’s only able to be read by programs that have the key to unlock. Showing you have SSL on your site gives your visitors peace of mind that their data is safe and Google also can reward you…    read more 

Online Reputation

Saving Your Online Reputation

February 16, 2017 |

Twitter, Facebook, LinkedIn, Instagram, Pinterest…and the list goes on. Business owners now have so many ways to reach out to new and potential clients, especially within the travel niche.  Online marketing, and in particular social media, is all about building a platform of loyal followers who are excited about listening to your message and hopefully buying from you. However, once you have your social media sites set up it is important to resist the urge to talk about yourself and your business all of the time. You have all of these followers who are waiting to hear from you, so why is it so important to listen as well as talk? The answer is easy: If you stop talking and start listening, you can turn your activity on social media into a lean, mean, customer-relationship machine. Here are some of our essential tips to show you why it is so…    read more 

Boost

12 Ways To Boost Your Online Presence

February 12, 2017 |

It is all very well investing money into a beautiful looking website, but if nobody knows about it and you don’t have any visitors then your online business will not be very successful. We love to help businesses with awesome services succeed online so we have made a list of 12 simple tips that will help you to get your site noticed on the Internet without breaking the bank. Optimize your website for search Search engine optimisation (SEO), is the process by which you can improve rankings for your website in the top search engines such as Google and Bing, so that your site appears on the first few pages of results rather than on page 55. Google uses software known as ‘spiders’ to crawl the web on a regular basis and find sites to add to its index. There are many steps you can take to make it easier…    read more 

Twitter Marketing

Twitter Marketing

January 14, 2017 |

By now you’ve heard of that Twitter has been growing at a phenomenal pace, and that most businesses all over the world actively use to drive new customers to their products and services. Twitter is a micro blogging platform and is one of the largest social media websites in the world and has over 300 million users. Social networking has also exceeded email as the number one online activity! So what does this mean for you and your business? If you’re not capitalizing on Twitter as a source of traffic, you’ll be leaving tons of money on the table and letting your competitors get your customers instead of you. Traffic has always been the forefront of any successful business. Without traffic, you won’t get many leads, which you can milk, profits from. If you currently run an online business then you will know first hand how difficult it is to…    read more 

Blog

28 Reasons Why You Should Still Blog

November 27, 2016 |

Your website is about more than displaying your products. Adding an active blog establishes that you want a deeper dialogue with your customers. If you are currently developing a new website for your business or are thinking about updating your existing site then make sure that you don’t forget to build a blog into your marketing plan. As well as being a very powerful way to help visitors to discover your website, it’s great at helping to build trust, and it makes keeping in touch with customers much easier. We list 28 benefits showing why your travel business needs a blog: It helps your site to be found in Google Getting found in Google is a top priority for all online businesses. Having an active, relevant blog can provide a powerful impact on your search engine ranking. New blog posts being placed on your website make Google happy in its…    read more 

Search Engine Optimization (SEO) For Travel Companies. Is SEO A Scam?

October 27, 2016 |

If you’ve never heard of SEO, it can sound like a scam but we’ll break it down and show it that it’s one of the most powerful marketing options for travel companies. The Internet has had a profound effect on the way that people communicate and interact with each other. The changes have also had a dramatic influence on the business world by altering the way that consumers shop for products. Until about ten years ago, companies reached out to consumers through trade shows, print advertising and other traditional marketing methods. Times have changed. Today, people start their shopping experience by looking on the Internet. As of 2016, over 90% of consumers start their purchasing decision by searching online. Roughly 70% of those users head to Google first to search. Your prospective customers are no different. If they want information about your destination, will EXPECT to find you in the…    read more 

Brands

Protect Your Brand Name

October 26, 2016 |

Building up your practices’ name takes years of work and thousands of marketing dollars. If you’re really serious about building and protecting your online reputation, you can use either one of the services below to check if your personal or company username is taken on a ton of different social networks and sites. Bare minimum you should at least have a name reserved on the major social networks like Facebook, Twitter, Instagram, Pinterest and Google Plus. You can link back to your website from your profile which helps with SEO. Even if you don’t plan on making posts and being active, claiming a username protects your brand from someone else potentially taking your name and making you look bad. Also while you might not want to do marketing on those sites today, you may change your mind in the future. Reserving now can prevent a hassle down the road. KnowEm is…    read more 

Video Submission

Video Submission Sites

September 16, 2016 |

If you have an awesome product video and want to share it with the world, here’s our list updated for 2017. Youtube, Vimeo, Daily Motion and MetaCafe are the most popular video sites but to extend your reach further, here are some other sites to consider for video submission. This is a big list and by no means do you have to submit your video to all of these. A cheap alternative is head over to Fiverr and search for “video submission” and you can always find a freelancer to submit your video to a handful of sites for $5. Social Media Sites These are general social media sites which have millions of users. Even if your video doesn’t take off, you’ll get a nice link back to your site which can help with SEO. http://reddit.com http://slashdot.org http://stumbleupon.com https://twitter.com/ https://www.tumblr.com/dashboard http://www.pinterest.com/ http://www.connotea.org http://delicious.com http://folkd.com http://friendfeed.com http://diigo.com http://www.plurk.com http://www.kaboodle.com http://segnalo.virgilio.it http://social­bookmarking.net http://www.buzznet.com http://www.bebo.com…    read more 

Help My Site Is Slow

August 4, 2016 |

If you’re on regular shared hosting (which is the most common), chances are your website speed will change at different times of the day. Shared hosting means you’re sharing 1 server with usually hundreds of other customers. That’s why it’s cheap! So depending on everyone’s web traffic, the speed will fluctuate. If your site is unbearably slow, here are some of the most common issues my clients have experienced. Bad/Too Many Plugins WordPress plugins are great. You can add a lot of functionality to your site with 1 click however sometimes it’s easy to get carried away. Each plugin adds a chunk of code to your site. If you’re running tons of plugins, not only is there much more code to load but often code from that many different kinds of plugins can conflict. There really isn’t any magic number of plugins to use however try to use as few as possible and…    read more 

Don’t Have A Website Yet?

May 26, 2016 |

If your business doesn’t have a website and you are stuck in the dark ages depending on Trip Advisor and Booking.com to send you customers, then literally the only people who are going to find you are people who have already done business with you before and can remember your company name. It is vital that you have a website. The issues of not having a site are as devastating for your business. For example: You will be unable to ‘upsell’ your business and its exact products and services to prospective customers. A directory listing (such as Yellow Pages) is literally just that, a listing. Even if you took out a quarter page ad, it cannot contain the full details and features that set your business apart from your competitors. You will not be able to show at all on those searches for products and services that do not hit…    read more 

How To Add, Claim & Verify Your Business On Google

February 4, 2016 |

Google Business is probably the most important directory when it comes to listing your practice online. Not only can your practices’ information appear first for local searches but it will also be integrated into Google Maps and Google Plus which has a current user base of over a billion members combined. If you don’t have a Google Business account yet, you can watch the video below to learn how to add your practice or claim a listing. When you sign up for an account, it will allow you to search for your business first. If it’s already listed, you will have the option to claim it from a drop down menu like: Claim a listing is for if a customer entered your information to leave a review before you officially opened your own account. Once your listing is claimed, you will be able to respond to reviews and add more…    read more 

Removing Bad Reviews From Search Results

December 4, 2015 |

Online reviews can make or break a business. As of 2016, over 90% of consumers do an online search before making purchasing decisions. If you’ve searched your business name on Google and the first results coming up are bad reviews, you can bet they’re costing you. Unfortunately customers that had bad experiences are far more likely to post a review than the ones that had things go as planned. But before you run off and hire a “reputation management” company, here are some options. Terms Of Service Violations Google, Yelp and Facebook are the most prevalent sites for local business reviews and won’t get rid of bad reviews unless they violate their terms of service. You can check out Yelp’s TOS, Google’s TOS and Facebook’s TOS but in short, violations mean if someone is using inappropriate language, personally attacking you possibly a frivolous review from a disgruntled ex-exployee. If you do have…    read more 

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