Facebook is the big success story of the social media revolution with over 1.5 billion active users every month. It has become one of the most widely used online marketing tools for business, so it makes perfect sense for YOUR business to have a Facebook presence. It should be pretty obvious that if you aren’t marketing on Facebook, you’re missing out on a ton of free traffic.
I’ll show you how to harness the power of the world’s largest social network for your company with six simple rules for promoting your Facebook page.
1. CREATE SHAREABLE CONTENT
Shareable content is a post that directly benefits your audience. When a fan shares your post, it appears on their timeline and their friends’ news feeds, so creating shareable content is important for page exposure and acquiring new Likes.
People respond to a business or a brand with a ‘human side’, so don’t be afraid to add your own flair and personality. Combine your (clean) humour with content that helps your fans express their own identity. Now more than ever it’s important to put yourself in their shoes. Before every post, I ask myself “Would I share this post?” before uploading.
2. MEASURE AND ADJUST
Once 30 people have liked your page, you’ll be able to see your Page Insights, which will tell you all about how your audience is responding to your content. Page Likes, Post Reach and Engagement tools are just some of the things you can use to track your best performing posts.
3. BE AVAILABLE
People love an authentic presence online, so be conversational and share what you are genuinely interested in. Remember that it’s about quality not quantity. Respond to both good and bad feedback. Experiment with post types and times. You can schedule posts on Facebook, which is a godsend for businesses with little digital resource and don’t have the time or employees to post for them.
4. DON’T BE TOO FORMAL
Say goodbye to formalities and loosen up a bit. People on Facebook are there primarily to catch up with friends, so if you want their attention, you have to talk to them as though you are just another friend to encourage interaction rather than sounding like a marketer. People don’t go on Facebook to read sales pitches. That is not to say that your shouldn’t be professional, but have a little fun with your status.
5. CREDIT WHERE CREDIT IS DUE
Do not take credit for an image that does not belong to you. This doesn’t mean that you can’t share an image your think that your audience would love to see on your page, even if you didn’t take it yourself. It simply means that you should, at all times, give credit where credit is due. Adding a link to the original source builds credibility and trust with your audience.
6. DON’T IRRITATE YOUR FOLLOWERS
Facebook likes an active page but people are quick to say if something is not to their liking. The aim is to be consistent and to post regularly, but don’t overdo it. Ask yourself questions such as: “would my audience share this?”, “would they find it interesting?”, “would they like to see this in their newsfeed?”. If the answer is yes, then go ahead.
7. DON’T GET OVERWHELMED
Starting a social media marketing campaign can be extremely overwhelming if you’re not familiar with the digital space. Just the thought of creating a company Facebook page or tweeting to your consumers can cause stress and anxiety for some small businesses who are too busy running their offline bricks and mortar business.
I’ve also made a few videos if you’re still feeling stressed at the thought of starting your own Facebook page. The first video is about knowing who your audience is and how you can help them.
Want more more hard data about your audience? In this video I’ll show you how to use Quantcast.com to find specific demographic information of your target audience for free.
Once you have your demographic information, head back to back Facebook and start searching for actives pages in your niche.
Pages with a lot of likes are okay but the pages you’ll really want to target are the ones with a lot of comments and shares. I’ll just add in a quick note that in the past, pages with a lot of likes were usually the ones rewarded with high search rankings on Facebook. As of 2016, Facebook has caught on and now pages that high engagement rates are usually the ones that will appear on the top of searches. This weeds out the pages with thousands of fake/purchased likes.
Once you have some fans coming in, you’ll want to create engaging content. Here is how I generally get my ideas for what to write about.
Not too difficult, right? The process that I’ve showed you in the videos is the manual, free way to do things. Yes I know it’s somewhat tedious but it works. Once your Facebook has gotten some traction, you can easily hire people to take over a lot of some of the not so fun tasks of running a Facebook page. I usually do it by posting simple jobs on
oDesk UpWork (renamed) or OnlineJobs.ph
Leave a comment below if you have anything to add and let me know how your Facebook marketing campaign is going.