Email List Building

Email marketing is marketing a product or a message through a series of emails to current or potential future customers.

Email marketing is really no different from other forms of marketing except for the fact that it does not require cold calling or going door to door. Email offers you the opportunity to speak directly to potential customers and clients all over the world whenever you want.

It is extremely important to build a good rapport with your clients and customers. You want to be thought of as a trustworthy person or business. Always keep your emails looking professional and engaging.

Never offer promotions that you cannot fulfill just to try and get new clients and customers because this will backfire and give you a bad reputation. Your potential customers will unsubscribe from your list very quickly. As long as you have a good product and maintain a good image, your list will continue to grow and grow. Andrew Carnegie once said, “Take away my factories, my railroads, all my assets and wealth, but leave me my customer lists – and I’ll have it back in very short order.” Wise words indeed and it describes why building a list is the most important thing you can do for your business. It doesn’t matter who you are or what your business is, it’s so important to have a way to connect with and contact your audience directly.

Although we regularly show you how to embrace online marketing strategies like using social media, it’s important to realize that those things should be a means to an end. You should have Twitter followers as a way of connecting with others in your audience and funneling people to your email list. You should work to get Facebook likes as a way of being seen in your niche, building relationships, and… funneling people to your email list.

You should be building your list with everything you do online. When you sell products, build your list. When you write articles, build your list. When you blog, build your list.Build your list through opt-in forms on blog posts, sign ups to get freebie offers on squeeze pages, and through automated (double opt-in) customer lists.

So, just to be sure you haven’t missed the message…you need to build that a list with absolutely everything you do in your business.

Here is how to setup and configure your first mailing list. I like to use Aweber as they’ve been around forever and are pretty much the “go-to” when it comes to email lists however there are a lot of good options out there. Get Response is another very popular platform for marketers.

Once your list has been created, head back to your site and add the code to either a post, page or side bar.]

In this video I’m going to show you what an exit pop-up is and how to use them to effectively capture leads before visitors leave your site. There are a lot of great paid options out there  but I like to start clients with a free plugin called The Exit Manager which you can download here. There is a lot of debate about pop-ups as to how effect and annoying they are but if done correctly, it’s possible be effective and not too annoying.

Once you’ve setup your autoresponder you’ll need a page or widget to display your new form. In this video I’ll show you how to get the necessary autoresponder form code and create a simple “squeeze page” so you can start capturing leads.

Starting from 0 and building an email list is a long, arduous process. Of course if you properly maintain your list by providing awesome content and helping subscribers, your list can be profitable for many years. There are a few ways to give your list building a kick-start.

The first method I like to use is giving away information during product launches. A great place to check out upcoming product launches is the Warrior Forum or JVZoo. You can either join their affiliate program and read through the product information to think of what could supplement that product or if you want to be really proactive, you can contact the product’s owner and ask for a review copy. From there you can write a legit review and offer your own eBook or software to go with that product.

The second method I like to use is very similar to the product launch method however in this method, you’ll be going after people/companies with established lists. The premise is basically the same in that you’ll be supplementing their product with your own free information in exchange for an optin.

Retaining subscribers can be a difficult task if you’ve never done email marketing. You have to remember that most people these days are bombarded by spam and to keep your “open” rates high and “unsubscribe” rates low, you need to really put some thought into your entire series of emails and deliver valuable information. Here are a few simple tips to keep in mind when putting together a series of auto-responder emails.

Retaining subscribers who actually open and read your emails is one thing, having subscribers that purchase from you is why email marketer’s say “the money is in the list”. You have to be careful and find a balance between helping people and selling services.  Here is what I’ve learned over the years of having many successful email lists.

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