Did you know people read refund policies before buying any product? Basically, if the website grants a refund for the product due to reasonable causes such as malfunctions, glitches and such, buyers will be increasingly determined to complete their orders. They will feel reassured. And that’s great, since that tremendously increases the conversion rate. But do you know what happens if we offer a difficult process to get refunds? Users will lose trust in your company and they will most likely look somewhere else for their future purchases.